Phatwa Artist

Logo, art direction, and digital catalogue created for Phatwa, a mixed media artist with a knack for rendering exquisitely nuanced conceptual work into visually stunning, often scaled works. Fascinated by macroeconomics, geopolitics and the world at large, but necessarily censored in her professional life, Phatwa vocalises her unique perspective on our collective relationship to things that hurt and harm us. 

I set the tone by developing a colourful and provocative art direction that represented Phatwa’s personality and the essence of her artworks - flashy gradients, a grain effect for the industrial processed that she uses, a modernist layout brining clarity.