BBFIT

Evolving and elevating the established.

Developed by Bailey Brown, this luxury fitness platform has grown that fast over the past years that is now, a community of women from all over the world. It required a brand update to truly reflect their fast improvement and values. 

This energising branding was thought to reflect the inner strength, to encourage the community, to celebrate reached goals with bright tones and a powerful golden gradient. Inspired by their dreamy locations of production - Instagrammable houses in Byron Bay and on all the Sunshine Coast -, we crafted a minimalist sun with a refreshing style.

A big step up for the brand influenced by this glowing energy. We delivered a brand guideline and designed the new look of the BBFIT app available on the Apple Store.